Lantana plants are very fragrant, so they are often grown for their smell.This product does not have the flowers at the time of shipping. Afterward, the plant will bloom and it could be of any colored flower. In frost-free climates, it's a great perennial ground cover, as well. Lantana is a genus of about 150 species of perennial flowering plants in the verbena family, Verbenaceae. Lantana plant grows up to 24 inches tall with a spread of up to 4 feet. Plant blooms in summer to fall season.